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题名/责任者:

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

版本说明:

4th ed.

出版发行项:

New York : McGraw-Hill/Irwin, c2004.

ISBN:

0072539097 (alk. paper)

ISBN:

007286057X (alk. paper)

ISBN:

0071214305 (International ed.)

载体形态项:

xl, 596 p. : col. ill. ; 28 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Bearden, William O., 1945-

附加个人名称:

Ingram, Thomas N.

附加个人名称:

LaForge, Raymond W.

论题主题:

Marketing-United States.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：