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- 题名/责任者:
- Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr鈋ch鈋.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Irwin : Chicago, c1995.
- ISBN:
- 0256125767
- 载体形态项:
- xvi, 555 p. : ill. ; 26 cm.
- 个人责任者:
- Boyd, Harper W.
- 附加个人名称:
- Walker, Orville C.
- 附加个人名称:
- Larr鈋ch鈋, Jean-Claude.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.56
- 科图法分类号:
- 29.41903
- 书目附注:
- Includes bibliographical references and indexes.
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