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检索到 14 条 丛书名=The Irwin series in marketing 的结果    

 


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  1. 西文图书1.Marketing management : a strategic approach / F713.52/B791

    馆藏复本:1
    可借复本:0
    Harper W. Boyd Jr., Orville C. Walker Jr.
    Irwin, c1990.
    (0) 馆藏

  2. 西文图书2.Fundamentals of selling : customers for life / 5th ed. F713.3/F996-5

    馆藏复本:1
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    Charles M. Futrell.
    Irwin, c1996.
    (0) 馆藏

  3. 西文图书3.Product management / 2nd ed. F273/L523-2

    馆藏复本:1
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    Donald R. Lehmann, Russell S. Winer.
    Irwin, c1997.
    (0) 馆藏

  4. 西文图书4.Contemporary advertising / 4th ed. F713.8/D783-4

    馆藏复本:1
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    Courtland L. Bov?ee, William F. Arens.
    Irwin, c1992.
    (0) 馆藏

  5. 西文图书5.Introduction to marketing management : text and cases / 5th ed. F713/S427-5

    馆藏复本:1
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    James D. Scott, Martin R. Warshaw, James R. Taylor.
    R.D. Irwin, 1985.
    (0) 馆藏

  6. 西文图书6.Global marketing : foreign entry, local marketing, and global management / F740/J65

    馆藏复本:1
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    Johny K. Johansson.
    Irwin/McGraw-Hill, c1997.
    (0) 馆藏

  7. 西文图书7.Promotional strategy : managing the marketing communications process / 7th ed. F713.5/E58-7

    馆藏复本:2
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    James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
    Irwin, c1991.
    (0) 馆藏

  8. 西文图书8.Consumer behavior and marketing strategy / 4th ed. F713.5/P478-4

    馆藏复本:1
    可借复本:0
    J. Paul Peter, Jerry C. Olson.
    Irwin, c1996.
    (0) 馆藏

  9. 西文图书9.Marketing : principles and perspectives / F713.50/B348

    馆藏复本:2
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    William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
    Irwin, 1995.
    (0) 馆藏

  10. 西文图书10.Basic marketing : a global-managerial approach / 12th ed. F713.5/P455-12

    馆藏复本:2
    可借复本:0
    William D. Perreault, Jr., E. Jerome McCarthy.
    Irwin, c1996.
    (0) 馆藏

  11. 西文图书11.Essentials of marketing / 5th ed. F713.5/M478-5

    馆藏复本:1
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    E. Jerome McCarthy, William D. Perreault, Jr.
    Irwin, c1991.
    (0) 馆藏

  12. 西文图书12.Marketing management : a strategic approach with a global orientation / 2nd ed. F713.56/B789

    馆藏复本:2
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    Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr鈋ch鈋.
    Chicago, c1995.
    (0) 馆藏

  13. 西文图书13.Analysis for marketing planning / 4th ed. F713.5/L523-4

    馆藏复本:2
    可借复本:0
    Donald R. Lehmann, Russell S. Winer.
    Irwin/McGraw-Hill, c1997.
    (0) 馆藏

  14. 西文图书14.New products management / 5th ed. F273.2/C899-5

    馆藏复本:1
    可借复本:0
    C. Merle Crawford.
    Irwin, c1997.
    (0) 馆藏


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