中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor.

版本说明:

5th ed.

出版发行项:

Homewood, Ill. : R.D. Irwin, 1985.

ISBN:

025603236X

载体形态项:

xviii, 818 p. : ill. ; 25 cm.

丛编说明:

The Irwin series in marketing

个人责任者:

Scott, James Dacon.

附加个人名称:

Rewoldt, Stewart Henry, 1922- Introduction to marketing management.

论题主题:

Marketing-Management.

中图法分类号:

F713

一般附注:

Previous eds. by Stewart Henry Rewoldt.

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：