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- 题名/责任者:
- Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett.
- 出版发行项:
- Cincinnati : South-Western Pub. Co., c1986.
- ISBN:
- 0538192305 (pbk.)
- 载体形态项:
- x, 1026 p. : ill. ; 24 cm.
- 附加个人名称:
- Sheth, Jagdish N.
- 附加个人名称:
- Garrett, Dennis E.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references.
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