中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

出版发行项:

Boston : McGraw-Hill Irwin, c2007.

ISBN:

0073136662 (alk. paper)

ISBN:

9780073136660

载体形态项:

xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.

个人责任者:

Arens, William F.

附加个人名称:

Schaefer, David H.

论题主题:

Advertising.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. 506-521) and indexes.

电子资源:

http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

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