MARC状态：审校 文献类型：西文图书 浏览次数：110
- 题名/责任者:
- Consumer expectations : micro foundations and macro impact / Richard T. Curtin (University of Michigan)
- 出版发行项:
- Cambridge, United Kingdom : Cambridge University Press, 2019.
- 出版发行项:
- ?2019
- ISBN:
- 9781107004696 (hardback)
- ISBN:
- 1107004691 (hardback)
- ISBN:
- 9780521181136 (paperback)
- ISBN:
- 0521181135 (paperback)
- 载体形态项:
- xix, 343 pages : illustrations ; 23 cm.
- 个人责任者:
- Curtin, Richard Thomas, author.
- 论题主题:
- Consumers.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references (pages 327-340) and index.
- 摘要附注:
- "Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--
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