MARC状态：审校 文献类型：西文图书 浏览次数：112
- 题名/责任者:
- Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
- 版本说明:
- Fourth edition.
- 出版发行项:
- Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
- ISBN:
- 9781118099209 (cloth)
- ISBN:
- 9781118465011 (ebk)
- 载体形态项:
- x, 326 pages : color illustrations ; 29 cm
- 个人责任者:
- Wheeler, Alina.
- 论题主题:
- Brand name products.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Trademarks-Design.
- 论题主题:
- Advertising-Brand name products.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references (pages 314-315) and index.
- 摘要附注:
- "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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