MARC状态：已编 文献类型：西文非书资料 浏览次数：81
- 题名/责任者:
- Student CD-ROM to accompany Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 9th ed.
- 出版发行项:
- Boston, Mass. : McGraw-Hill, c2003.
- ISBN:
- 0072464208 (pbk.)
- ISBN:
- 0071198695 (int. ed.)
- ISBN:
- 0072467207
- 载体形态项:
- 1 CD-ROM : col. ; 12 cm.
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- Book title :Essentials of marketing.
- 一般附注:
- Title form CD-ROM cover.
- 计算机文件附注:
- Computer data
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