MARC状态：已编 文献类型：西文图书 浏览次数：37
- 题名/责任者:
- Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
- 版本说明:
- 6th ed.
- 出版发行项:
- Boston : Houghton Mifflin Co., c1989.
- ISBN:
- 039536938X
- 载体形态项:
- xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.
- 个人责任者:
- Pride, William M.
- 附加个人名称:
- Ferrell, O. C.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- Fifth edition was published under the subtitle: basic concepts and decisions.
- 书目附注:
- Includes bibliographical references and indexes.
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