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- 题名/责任者:
- Marketing research essentials / Carl McDaniel.Jr., Roger Gates.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Cincinnati, Ohio : South-West College Publishing, c1998.
- ISBN:
- 0324002874
- 载体形态项:
- xxii, 462, [26] p. : ill. (some col.) ; 26 cm.
- 个人责任者:
- McDaniel,Carl D.
- 附加个人名称:
- Gates, Roger H., 1942-
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical referances and indexes.
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