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Online Public Access Catalogue

题名/责任者:

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr鈋ch鈋.

版本说明:

2nd ed.

出版发行项:

Irwin : Chicago, c1995.

ISBN:

0256125767

载体形态项:

xvi, 555 p. : ill. ; 26 cm.

丛编题名:

The Irwin series in marketing

个人责任者:

Boyd, Harper W.

附加个人名称:

Walker, Orville C.

附加个人名称:

Larr鈋ch鈋, Jean-Claude.

论题主题:

Marketing-Management.

中图法分类号:

F713.56

科图法分类号:

29.41903

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：