MARC状态：已编 文献类型：西文图书 浏览次数：48
- 题名/责任者:
- The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins.
- 出版发行项:
- New York, N.Y. : McGraw-Hill, c2003.
- ISBN:
- 0071410937 (pbk.)
- 载体形态项:
- 125 p. : ill., ports ; 23 cm.
- 个人责任者:
- Higgins, Denis.
- 附加个人名称:
- Bernbach, William.
- 附加个人名称:
- Gribbin, George.
- 附加个人名称:
- Reeves, Rosser.
- 论题主题:
- Advertising.
- 论题主题:
- Advertising copy.
- 论题主题:
- Advertising executives-Interviews.
- 论题主题:
- Business writing.
- 中图法分类号:
- F713.8
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