MARC状态:已编 文献类型:西文图书 浏览次数:62
- 题名/责任者:
- Marketing / Eric N. Berkowitz ... [et al.].
- 版本说明:
- 3rd ed.
- 出版发行项:
- Homewood, IL : Irwin, c1992.
- ISBN:
- 025609182X
- 载体形态项:
- xxiv, 791 p. : ill. (some col.) ; 26 cm.
- 附加个人名称:
- Berkowitz, Eric N.
- 附加个人名称:
- Berkowitz, Eric N. Marketing.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
- 书目附注:
- Includes bibliographical references and indexes.
全部MARC细节信息>>