MARC状态：审校 文献类型：西文图书 浏览次数：61
- 题名/责任者:
- Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin.
- 出版发行项:
- Boston, Massachusetts : Harvard Business Review Press, [2013]
- ISBN:
- 9781422187395 (hardcover : acid-free paper)
- 载体形态项:
- 260 pages : illustrations ; 25 cm.
- 个人责任者:
- Lafley, A. G. (Alan G.)
- 附加个人名称:
- Martin, Roger L.
- 团体名称主题:
- Procter & Gamble Company.
- 论题主题:
- Strategic planning.
- 论题主题:
- Success in business.
- 论题主题:
- Organizational change.
- 中图法分类号:
- F272
- 书目附注:
- Includes bibliographical references (pages [239]-243) and index.
- 内容附注:
- Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
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