MARC状态：审校 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- Search marketing : a strategic approach to SEO and SEM / Kelly Cutler.
- 出版发行项:
- London ; New York, NY : Kogan Page, [2024]
- ISBN:
- 9781398612808
- ISBN:
- 9781398612822
- 载体形态项:
- xii, 295 pages : illustrations ; 25 cm
- 个人责任者:
- Cutler, Kelly, author.
- 论题主题:
- Search engines.
- 论题主题:
- Web sites-Marketing.
- 论题主题:
- Web site development.
- 中图法分类号:
- F713.365
- 摘要附注:
- "Search Marketing offers insights into high-level strategy and the in-depth application of search. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled and strategic approach to SEO and SEM. The book dives into strategies for driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced techniques for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee and manage SEO, SEM and web analytics on a strategic level"--
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