MARC状态：已编 文献类型：西文图书 浏览次数：4
- 题名/责任者:
- Trademarks and their role in innovation, entrepreneurship and industrial organization / edited by Carolina Castaldi, Joern Block and Meindert J. Flikkema.
- 出版发行项:
- London : Routledge, Taylor & Francis Group, 2021.
- ISBN:
- 9780367706647
- ISBN:
- 0367706644
- ISBN:
- 9780367706661
- ISBN:
- 0367706660
- 载体形态项:
- xiv, 345 pages : illustrations ; 26 cm
- 附加个人名称:
- Castaldi, Carolina, editor.
- 附加个人名称:
- Block, Joern, editor.
- 附加个人名称:
- Flikkema, Meindert J., editor.
- 论题主题:
- Trademarks.
- 论题主题:
- Brand name products.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.
全部MARC细节信息>>
采编部