中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.

出版发行项:

Boston : Irwin/McGraw-Hill, c1997.

ISBN:

0256160511

载体形态项:

xx, 716 p. : ill. (some col.), col. maps ; 24 cm.

丛编题名:

The Irwin series in marketing

个人责任者:

Johansson, Johny K.

论题主题:

Export marketing.

论题主题:

Export marketing-Management.

中图法分类号:

F740

科图法分类号:

29.4492

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：