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- 题名/责任者:
- Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
- 出版发行项:
- Burr Ridge, Ill. : Irwin, c1995.
- ISBN:
- 0256125392
- ISBN:
- 0256173672 (annotated instructor's edition)
- 载体形态项:
- xxxii, 703 p. : col. ill., col. maps ; 27 cm.
- 个人责任者:
- Churchill, Gilbert A.
- 附加个人名称:
- Peter, J. Paul.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 科图法分类号:
- 29.419
- 书目附注:
- Includes bibliographical references (p. 655-674) and indexes.
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