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- 题名/责任者:
- Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
- 版本说明:
- 9th ed.
- 出版发行项:
- Boston : Houghton Mifflin, c1995.
- ISBN:
- 0395707463 (student book)
- ISBN:
- 0395716837 (examination copy)
- 载体形态项:
- xxx, 753 p. : col. ill., col. maps ; 26 cm.
- 个人责任者:
- Pride, William M.
- 附加个人名称:
- Ferrell, O. C.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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