MARC状态:已编 文献类型:西文图书 浏览次数:86
- 题名/责任者:
- Marketing : an introduction / Gary Armstrong, Philip Kotler.
- 版本说明:
- 6th ed.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall, c2003.
- ISBN:
- 0130351334 (pbk.)
- 载体形态项:
- 1 v. (various pagings) : col. ill. ; 26 cm.
- 个人责任者:
- Armstrong, Gary.
- 附加个人名称:
- Kotler, Philip.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references and indexes.
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