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- 题名/责任者:
- Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.
- 版本说明:
- 2nd ed.
- 出版发行项:
- London ; Los Angeles : SAGE, 2011.
- ISBN:
- 9781849201551 (hbk.)
- ISBN:
- 9781849201568 (pbk.)
- 载体形态项:
- xxi, 386 p. : ill. ; 25 cm.
- 个人责任者:
- Brennan, Ross, 1957-
- 附加个人名称:
- Canning, Louise.
- 附加个人名称:
- McDowell, Raymond.
- 论题主题:
- Industrial marketing.
- 论题主题:
- Industrial marketing-Case studies.
- 中图法分类号:
- F405
- 一般附注:
- Previous ed.: 2007.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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