MARC状态：审校 文献类型：西文图书 浏览次数：9
- 题名/责任者:
- The end of marketing : humanizing your brand in the age of social media / Carlos Gil.
- 版本说明:
- Second edition.
- 出版发行项:
- London ; New York, NY : Kogan Page, 2022.
- ISBN:
- 9781398601345
- ISBN:
- 1398601349
- ISBN:
- 9781398601369
- ISBN:
- 1398601365
- 载体形态项:
- ix, 276 pages : illustrations ; 22 cm
- 个人责任者:
- Gil, Carlos, author.
- 论题主题:
- Marketing.
- 论题主题:
- Marketing-Technological innovations.
- 论题主题:
- Internet marketing.
- 中图法分类号:
- F713.5-39
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- 01: Marketing is dead -- 02: Stranded in a digital ocean -- 03: How to be savage AF--Like Randy -- 04: Don't be mad at Facebook; you just suck at marketing -- 05: Swipe right: sales and marketing is no different than finding your match on Tinder -- 06: Growth hacking your way to greatness -- 07: The celebrity effect: key lessons marketers need to learn from A-list celebrities -- 08: Transforming your advocates into the faces of your brand -- 09: Bringing it all together -- 10: The power of personality and persuasion -- 11: Judgment day: the battle of AI versus humans -- 12: As social media evolves, marketers must evolve or die -- 13: Managing in a post-pandemic society.
- 摘要附注:
- "In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged." --
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