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- 题名/责任者:
- Instant promotions / Bradley J. Sugars.
- 出版发行项:
- New York : McGraw-Hill, c2006.
- ISBN:
- 0071466657 (alk. paper)
- 载体形态项:
- xx, 157 p. : ill. ; 23 cm.
- 丛编说明:
- Instant success series
- 个人责任者:
- Sugars, Bradley J.
- 丛编个人名称:
- Sugars, Bradley J. Instant success series.
- 论题主题:
- Advertising campaigns.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p. 143).
- 内容附注:
- Introduction -- How to use this book -- Charlie learns the power of promotion -- Press releases -- Direct mail -- Brochures -- Flyers -- Business cards and letterheads -- Writing "killer" headlines -- Creating powerful offers -- Getting into action.
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