MARC状态：已编 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- Sustainable advertising : how advertising can support a better future / Matt Bourn, Sebastian Munden.
- 出版发行项:
- London : Kogan Page, 2024.
- ISBN:
- 9781398613836
- ISBN:
- 9781398613850
- 载体形态项:
- xxv, 267 pages : illustrations ; 24 cm
- 个人责任者:
- Bourn, Matt, author.
- 附加个人名称:
- Munden, Sebastian, author.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising"--
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