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- 题名/责任者:
- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 版本说明:
- 1st Canadian ed.
- 出版发行项:
- Boston, Mass : Irwin/McGraw-Hill, c2003.
- ISBN:
- 0070898588
- 载体形态项:
- 554 p. : ill. ; 29 cm.
- 个人责任者:
- Belch, George E. (George Eugene)
- 附加个人名称:
- Belch, Michael A.
- 附加个人名称:
- Belch, George E. (George Eugene).
- 论题主题:
- Advertising.
- 论题主题:
- Sales promotion.
- 中图法分类号:
- F713.8
- 科图法分类号:
- 29.4197
- 书目附注:
- Includes bibliographical references and indexes.
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