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- 题名/责任者:
- Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M. Allenby.
- 出版发行项:
- Singapore : World Scientific, c2010.
- ISBN:
- 9789814287050
- ISBN:
- 9814287059
- 载体形态项:
- xi, 316 p. : ill. ; 26 cm.
- 附加个人名称:
- Allenby, Greg M.
- 个人名称主题:
- Blattberg, Robert C.,-1942-
- 论题主题:
- Database marketing.
- 中图法分类号:
- TP274
- 书目附注:
- Includes bibliographical references.
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