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- 题名/责任者:
- The last mile : creating social and economic value from behavioral insights / Dilip Soman ; with illustrations by Yue Zhuo.
- 出版发行项:
- Toronto ; Buffalo ; London : University of Toronto Press, [2015]
- ISBN:
- 9781442650435 (hbk.)
- ISBN:
- 1442650435 (hbk.)
- 载体形态项:
- xiii, 282 pages : illustrations ; 24 cm.
- 个人责任者:
- Soman, Dilip, author.
- 论题主题:
- Economics-Psychological aspects.
- 论题主题:
- Economics-Sociological aspects.
- 论题主题:
- Human behavior-Economic aspects.
- 论题主题:
- Human behavior-Social aspects.
- 论题主题:
- Choice (Psychology)-Economic aspects.
- 论题主题:
- Decision making-Psychological aspects.
- 论题主题:
- 釫conomie politique-Aspect psychologique.
- 论题主题:
- 釫conomie politique-Aspect sociologique.
- 论题主题:
- Comportement humain-Aspect 鈋conomique.
- 论题主题:
- Comportement humain-Aspect social.
- 论题主题:
- Choix (Psychologie)-Aspect 鈋conomique.
- 论题主题:
- Prise de d鈋cision-Aspect psychologique.
- 论题主题:
- Choice (Psychology)-Economic aspects.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Decision making-Psychological aspects.
- 论题主题:
- Economics-Psychological aspects.
- 论题主题:
- Economics-Sociological aspects.
- 论题主题:
- Human behavior-Economic aspects.
- 论题主题:
- Human behavior-Social aspects.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- The last mile -- Choice architecture and nudging -- Choice -- Money -- Time -- A theory of decision points -- Experiments and trials -- Understanding preferences and judgments -- Choice repair -- Choice architecture : a process approach -- Decision crutches -- Disclosures -- Retailing -- The last mile of the last mile -- Appendix 1: A glossary of behavioral phenomena and nudging concepts -- Appendix 2: Tools for the choice architect.
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