MARC状态:已编 文献类型:西文图书 浏览次数:54
- 题名/责任者:
- Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
- 版本说明:
- 4th ed.
- 出版发行项:
- New York : McGraw-Hill, c1991.
- ISBN:
- 0070489424
- 载体形态项:
- xvii, 449 p. : col. ill. ; 25 cm.
- 个人责任者:
- Guiltinan, Joseph P.
- 附加个人名称:
- Paul, Gordon W.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical references and index.
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