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- 题名/责任者:
- Strategic marketing / David W. Cravens and Nigel F. Piercy.
- 版本说明:
- 7th ed.
- 出版发行项:
- Boston : McGraw-Hill/Irwin, 2003.
- ISBN:
- 0071151613 (international : alk. paper)
- ISBN:
- 0072466650 (student : alk. paper)
- 载体形态项:
- xviii, 843 p. : ill., maps ; 26 cm.
- 个人责任者:
- Cravens, David W.
- 附加个人名称:
- Piercy, Nigel F.
- 论题主题:
- Marketing-Decision making.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
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