中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

版本说明:

10th ed.

出版发行项:

Homewood, IL : Irwin, c1990.

ISBN:

0256068658

ISBN:

0256083983 (International ed.)

载体形态项:

xviii, 734 p. : col. ill. ; 27 cm.

丛编题名:

Irvin series in marketing.

个人责任者:

McCarthy, E. Jerome (Edmund Jerome)

附加个人名称:

Perreault, William D.

论题主题:

Marketing-Management.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (p. 678-701)

豆瓣简介：