MARC状态：审校 文献类型：西文图书 浏览次数：26
- 题名/责任者:
- Content marketing strategy : harness the power of your brand's voice / Robert Rose.
- 出版发行项:
- London ; New York, NY : Kogan Page, 2023.
- ISBN:
- 9781398611528
- ISBN:
- 9781398611504
- 载体形态项:
- xiv, 210 pages : illustrations ; 25 cm
- 其他载体形态:
- Online version: Rose, Robert. Content marketing strategy London ; New York, NY : Kogan Page, 2023 9781398611511
- 个人责任者:
- Rose, Robert (Marketing executive), author.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Product management.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.56
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, the book offers a new strategic model that will transform how you approach content marketing"--
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