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- 题名/责任者:
- Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.
- 出版发行项:
- Homewood, IL : Irwin, c1990.
- ISBN:
- 025605827X
- ISBN:
- 0256084009 (International student ed.)
- 载体形态项:
- 1 v. (various pagings) : ill. (some col.) ; 24 cm.
- 个人责任者:
- Boyd, Harper W.
- 附加个人名称:
- Walker, Orville C.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical references.
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