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中文图书1.匹兹堡学派研究:塞拉斯、麦克道威尔、布兰顿 B712.6/1930
馆藏复本:3
可借复本:2 孙宁著
复旦大学出版社 2018
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西文图书2.Designing brand identity : an essential guide for the whole branding team / Fourth edition. F760.5/W562-4
馆藏复本:1
可借复本:0 Alina Wheeler.
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中文图书3.匹兹堡问学录:围绕《使之清晰》与布兰顿的对谈 B712.6/7413
馆藏复本:2
可借复本:1 陈亚军访谈
复旦大学出版社 2017
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西文图书4.Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / F735.123/R644
馆藏复本:1
可借复本:0 Graham H. Roberts.
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西文图书5.Luxury brand management : a world of privilege / 2nd ed. F760.5/C527-2
馆藏复本:1
可借复本:0 Michel Chevalier, Gérald Mazzalovo.
Wiley, 2012.
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西文图书6.The advertising effect : how to change behaviour / F713.55/F391
馆藏复本:1
可借复本:0 Adam Ferrier with Jennifer Fleming.
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西文图书7.Strategic Planning in Brand Management / F272.1/M647
馆藏复本:1
可借复本:0 Adan Miller, editor.
Koros Press, 2012.
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西文图书8.Newsjacking : the Urgent Genius of real-time advertising / F713.8/H945
馆藏复本:1
可借复本:0 Grant Hunter and Jon Burkhart.
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西文图书9.The law of reputation and brands in the Asia Pacific / D913.4/K37
馆藏复本:1
可借复本:0 edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
Cambridge University Press, 2012.
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西文图书10.Managing brands : a contemporary perspective / F760.5/F167
馆藏复本:2
可借复本:1 Sylvie Laforet = 现代品牌管理 / 西尔维·拉福雷著.
中国人民大学出版社, 2011.
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西文图书11.Before the brand : creating the unique DNA of an enduring brand identity / F760.5/P462
馆藏复本:2
可借复本:0 Alycia Perry with David Wisnom, III.
McGraw-Hill, c2003.
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西文图书12.Identity design sourcebook : successful IDs deconstructed and revealed / J534/A561
馆藏复本:1
可借复本:0 Clay Andres, Catharine Fishel, Pat Matson Knapp.
Rockport Publishers, 2004.
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西文图书13.Logo Lounge : 2000 international identities by leading designers / J524-64/G226
馆藏复本:1
可借复本:0 Bill Gardner and Cathy Fishel
Rockport publishers, Inc., c2003.
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西文图书14.The brand marketing book : creating, managing, and extending the value of your brand / F712.56/M321
馆藏复本:1
可借复本:0 Joe Marconi.
NTC Business Books, c2000.
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西文图书15.Sell the brand first : how to sell your brand and create lasting customer loyalty / F713.50/S854
馆藏复本:2
可借复本:0 Dan Stiff.
McGraw-Hill , c2006.
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西文图书16.Living brands : collaboration + innovation = customer fascination / F760.5/N134
馆藏复本:4
可借复本:0 Raymond A. Nadeau.
McGraw-Hill , c2007.
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西文图书17.The myth makers : how advertisers apply the power of classic myths and symbols to create modern d... F713.8/R189
馆藏复本:1
可借复本:0 Sal Randazzo.
Probus Pub. Co., c1995.
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西文图书18.IMC : using advertising and promotion to build brands = 整合营销沟通 : [用广告和促销活动建树品牌] / F713.36/D911
馆藏复本:5
可借复本:4 Tom Duncan.
Higher Education Press, 2003.
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西文图书19.Branding across borders : a guide to global brand marketing / F760.5/G823
馆藏复本:1
可借复本:0 James R. Gregroty with Jack G. Wiechmann.
McGraw-Hill, c202
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西文图书20.Fadeout / I712.45/H249
馆藏复本:3
可借复本:0 Joseph Hansen.
Alyson Books, 2000.
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