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西文图书1.From marginal to mainstream : why tomorrow's brand growth will come from the fringes--and how to... F760.5/E26
馆藏复本:1
可借复本:0 Helen Edwards.
(0) 馆藏 -
西文图书2.Trademarks and their role in innovation, entrepreneurship and industrial organization / F760.5/C346
馆藏复本:1
可借复本:0 edited by Carolina Castaldi, Joern Block and Meindert J. Flikkema.
(0) 馆藏 -
西文图书3.Content marketing strategy : harness the power of your brand's voice / F713.56/R797
馆藏复本:1
可借复本:0 Robert Rose.
(0) 馆藏 -
西文图书4.Brand storytelling : put customers at the heart of your brand story / Second edition. F760.5/R696-2
馆藏复本:1
可借复本:0 Miri Rodriguez.
(0) 馆藏 -
中文图书5.匹兹堡学派研究:塞拉斯、麦克道威尔、布兰顿 B712.6/1930
馆藏复本:3
可借复本:2 孙宁著
复旦大学出版社 2018
(0) 馆藏 -
西文图书6.Designing brand identity : an essential guide for the whole branding team / Fourth edition. F760.5/W562-4
馆藏复本:1
可借复本:0 Alina Wheeler.
(0) 馆藏 -
中文图书7.匹兹堡问学录:围绕《使之清晰》与布兰顿的对谈 B712.6/7413
馆藏复本:2
可借复本:1 陈亚军访谈
复旦大学出版社 2017
(0) 馆藏 -
西文图书8.Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / F735.123/R644
馆藏复本:1
可借复本:0 Graham H. Roberts.
(0) 馆藏 -
西文图书9.Luxury brand management : a world of privilege / 2nd ed. F760.5/C527-2
馆藏复本:1
可借复本:0 Michel Chevalier, Gérald Mazzalovo.
Wiley, 2012.
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西文图书10.The advertising effect : how to change behaviour / F713.55/F391
馆藏复本:1
可借复本:0 Adam Ferrier with Jennifer Fleming.
(0) 馆藏 -
西文图书11.Strategic Planning in Brand Management / F272.1/M647
馆藏复本:1
可借复本:0 Adan Miller, editor.
Koros Press, 2012.
(0) 馆藏 -
西文图书12.Newsjacking : the Urgent Genius of real-time advertising / F713.8/H945
馆藏复本:1
可借复本:0 Grant Hunter and Jon Burkhart.
(0) 馆藏 -
西文图书13.The law of reputation and brands in the Asia Pacific / D913.4/K37
馆藏复本:1
可借复本:0 edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
Cambridge University Press, 2012.
(0) 馆藏 -
西文图书14.Managing brands : a contemporary perspective / F760.5/F167
馆藏复本:2
可借复本:1 Sylvie Laforet = 现代品牌管理 / 西尔维·拉福雷著.
中国人民大学出版社, 2011.
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西文图书15.Before the brand : creating the unique DNA of an enduring brand identity / F760.5/P462
馆藏复本:2
可借复本:0 Alycia Perry with David Wisnom, III.
McGraw-Hill, c2003.
(0) 馆藏 -
西文图书16.Identity design sourcebook : successful IDs deconstructed and revealed / J534/A561
馆藏复本:1
可借复本:0 Clay Andres, Catharine Fishel, Pat Matson Knapp.
Rockport Publishers, 2004.
(0) 馆藏 -
西文图书17.Logo Lounge : 2000 international identities by leading designers / J524-64/G226
馆藏复本:1
可借复本:0 Bill Gardner and Cathy Fishel
Rockport publishers, Inc., c2003.
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西文图书18.The brand marketing book : creating, managing, and extending the value of your brand / F712.56/M321
馆藏复本:1
可借复本:0 Joe Marconi.
NTC Business Books, c2000.
(0) 馆藏 -
西文图书19.Sell the brand first : how to sell your brand and create lasting customer loyalty / F713.50/S854
馆藏复本:2
可借复本:0 Dan Stiff.
McGraw-Hill , c2006.
(0) 馆藏 -
西文图书20.Living brands : collaboration + innovation = customer fascination / F760.5/N134
馆藏复本:4
可借复本:0 Raymond A. Nadeau.
McGraw-Hill , c2007.
(0) 馆藏
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