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  1. 西文图书1.From marginal to mainstream : why tomorrow's brand growth will come from the fringes--and how to... F760.5/E26

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    Helen Edwards.
     
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  2. 西文图书2.Trademarks and their role in innovation, entrepreneurship and industrial organization / F760.5/C346

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    edited by Carolina Castaldi, Joern Block and Meindert J. Flikkema.
     
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  3. 西文图书3.Content marketing strategy : harness the power of your brand's voice / F713.56/R797

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    Robert Rose.
     
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  4. 西文图书4.Brand storytelling : put customers at the heart of your brand story / Second edition. F760.5/R696-2

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    Miri Rodriguez.
     
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  5. 中文图书5.匹兹堡学派研究:塞拉斯、麦克道威尔、布兰顿 B712.6/1930

    馆藏复本:3
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    孙宁著
    复旦大学出版社 2018
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  6. 西文图书6.Designing brand identity : an essential guide for the whole branding team / Fourth edition. F760.5/W562-4

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    Alina Wheeler.
     
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  7. 中文图书7.匹兹堡问学录:围绕《使之清晰》与布兰顿的对谈 B712.6/7413

    馆藏复本:2
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    陈亚军访谈
    复旦大学出版社 2017
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  8. 西文图书8.Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / F735.123/R644

    馆藏复本:1
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    Graham H. Roberts.
     
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  9. 西文图书9.Luxury brand management : a world of privilege / 2nd ed. F760.5/C527-2

    馆藏复本:1
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    Michel Chevalier, Gérald Mazzalovo.
    Wiley, 2012.
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  10. 西文图书10.The advertising effect : how to change behaviour / F713.55/F391

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    Adam Ferrier with Jennifer Fleming.
     
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  11. 西文图书11.Strategic Planning in Brand Management / F272.1/M647

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    Adan Miller, editor.
    Koros Press, 2012.
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  12. 西文图书12.Newsjacking : the Urgent Genius of real-time advertising / F713.8/H945

    馆藏复本:1
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    Grant Hunter and Jon Burkhart.
     
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  13. 西文图书13.The law of reputation and brands in the Asia Pacific / D913.4/K37

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    edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
    Cambridge University Press, 2012.
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  14. 西文图书14.Managing brands : a contemporary perspective / F760.5/F167

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    Sylvie Laforet = 现代品牌管理 / 西尔维·拉福雷著.
    中国人民大学出版社, 2011.
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  15. 西文图书15.Before the brand : creating the unique DNA of an enduring brand identity / F760.5/P462

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    Alycia Perry with David Wisnom, III.
    McGraw-Hill, c2003.
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  16. 西文图书16.Identity design sourcebook : successful IDs deconstructed and revealed / J534/A561

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    Clay Andres, Catharine Fishel, Pat Matson Knapp.
    Rockport Publishers, 2004.
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  17. 西文图书17.Logo Lounge : 2000 international identities by leading designers / J524-64/G226

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    Bill Gardner and Cathy Fishel
    Rockport publishers, Inc., c2003.
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  18. 西文图书18.The brand marketing book : creating, managing, and extending the value of your brand / F712.56/M321

    馆藏复本:1
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    Joe Marconi.
    NTC Business Books, c2000.
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  19. 西文图书19.Sell the brand first : how to sell your brand and create lasting customer loyalty / F713.50/S854

    馆藏复本:2
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    Dan Stiff.
    McGraw-Hill , c2006.
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  20. 西文图书20.Living brands : collaboration + innovation = customer fascination / F760.5/N134

    馆藏复本:4
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    Raymond A. Nadeau.
    McGraw-Hill , c2007.
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