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- 题名/责任者:
- Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff.
- 出版发行项:
- New york : McGraw-Hill , c2006.
- ISBN:
- 9780071470421
- ISBN:
- 0071470425 (alk.paper)
- 载体形态项:
- xx, 262 p. : ill. ; 23 cm.
- 个人责任者:
- Stiff, Dan.
- 论题主题:
- Brand name products-Marketing.
- 论题主题:
- Customer relations.
- 论题主题:
- Consumer satisfaction.
- 论题主题:
- Customer loyalty.
- 论题主题:
- Brand name products-Social aspects.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references ( p.249-250 ) and index.
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