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- 题名/责任者:
- Marketing for keeps : building your business by retaining your customers / Carla B. Furlong.
- 出版发行项:
- New York : Wiley, c1993.
- ISBN:
- 047154017X (acid-free paper)
- 载体形态项:
- xii, 244 p. : ill. ; 25 cm.
- 个人责任者:
- Furlong, Carla B.
- 论题主题:
- Consumer satisfaction.
- 论题主题:
- Customer services.
- 论题主题:
- Consumer satisfaction-United States-Case studies.
- 论题主题:
- Consumer satisfaction-Canada-Case studies.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 227-239) and index.
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