MARC状态：已编 文献类型：西文图书 浏览次数：56
- 题名/责任者:
- Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard L. Lynch.
- 版本说明:
- 4th ed.
- 出版发行项:
- New York : Gregg Division, McGraw-Hill, c1986.
- ISBN:
- 0070407053
- 载体形态项:
- viii, 439 p. : ill. (some col.) ; 25 cm.
- 个人责任者:
- Mason, Ralph E.
- 附加个人名称:
- Rath, Patricia Mink.
- 附加个人名称:
- Husted, Stewart W.
- 附加个人名称:
- Lynch, Richard L.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.3
- 书目附注:
- Includes bibliographies and index.
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