MARC状态：已编 文献类型：西文图书 浏览次数：43
- 题名/责任者:
- Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
- 版本说明:
- 5th ed.
- 出版发行项:
- Homewood, Ill. : Irwin, c1991.
- ISBN:
- 0256093237
- 载体形态项:
- xvii, 526 p. : ill. ; 27 cm.
- 个人责任者:
- McCarthy, E. Jerome (Edmund Jerome)
- 附加个人名称:
- Perreault, William D.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 487-506) and indexes.
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