MARC状态：已编 文献类型：西文图书 浏览次数：4
- 题名/责任者:
- Think human : the customer experience revolution in the digital age / Olivier Duha.
- 出版发行项:
- London, United Kingdom ; New York, NY : Kogan Page, 2023.
- ISBN:
- 9781398614529
- ISBN:
- 9781398614543
- 载体形态项:
- xi, 206 pages ; 24 cm
- 统一题名:
- Think human. English
- 个人责任者:
- Duha, Olivier, author.
- 论题主题:
- Customer relations.
- 论题主题:
- Customer services.
- 论题主题:
- Internet marketing.
- 中图法分类号:
- F713.55
- 一般附注:
- "Published in the original French as Think Human by Editions Eyrolles in 2022"--Title page verso.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "In an increasingly competitive and digitalized world where experience has become king, Olivier Duha, CEO of Webhelp, highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, Think Human explores how you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, this book shows you how to develop your customer relations team into a key strategic resource for growth"--
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