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Online Public Access Catalogue

题名/责任者:

S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / Russell M. Kern.

出版发行项:

New York : McGraw-Hall, c2001.

ISBN:

0658006223 (acid-free paper)

载体形态项:

xxii, 277 p. : ill. ; 25 cm.

变异题名:

Sure-fire direct response marketing.

个人责任者:

Kern, Russell.

论题主题:

Advertising, Direct-mail.

论题主题:

Direct marketing.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. 263-265) and index.

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