中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

版本说明:

5th ed.

出版发行项:

Boston, Mass. : Irwin/McGraw-Hill, c1999.

ISBN:

0256261903 (alk. paper)

载体形态项:

xxv, 545 p. : ill. (some col.) ; 26 cm.

丛编题名:

Irwin/McGraw-Hill series in marketing

个人责任者:

Peter, J. Paul.

附加个人名称:

Olson, Jerry C. (Jerry Corrie), 1944-

论题主题:

Consumer behavior.

论题主题:

Marketing.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 481-510) and indexes.

豆瓣简介：