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Online Public Access Catalogue

题名/责任者:

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

9th ed.

出版发行项:

Boston, Mass. : McGraw-Hill, c2003.

ISBN:

0072464208 (pbk.)

ISBN:

0071198695 (int. ed.)

ISBN:

0072467207 (CD-ROM)

载体形态项:

624, 29 p. : ill., col. map ; 28 cm. + 1 CD-ROM (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：