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- 题名/责任者:
- Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.
- 出版发行项:
- New York : McGraw-Hill, c2001.
- ISBN:
- 0071364145
- 载体形态项:
- 247 p. : ill. ; 24 cm.
- 个人责任者:
- Robinette, Scott.
- 附加个人名称:
- Brand, Claire.
- 附加个人名称:
- Lenz, Vicki.
- 论题主题:
- Marketing.
- 论题主题:
- Customer relations.
- 论题主题:
- Consumer satisfaction.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 233-237) and index.
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