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- 题名/责任者:
- The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.
- 出版发行项:
- New York : Currency Doubleday, 1993.
- ISBN:
- 0385425287
- 载体形态项:
- xviii, 443 p.: ill. ; 19 cm.
- 个人责任者:
- Peppers, Don.
- 附加个人名称:
- Rogers, Martha, Ph.D.
- 论题主题:
- Market segmentation.
- 论题主题:
- Sales promotion.
- 论题主题:
- Consumers' preferences.
- 论题主题:
- Customer relations.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. [395]-431) and index.
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